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rajia rimi
Jun 19, 2022
In Welcome to the Forum
Fresh off the press, Fred just released a great new book, called "Digital Industry Email List Marketing in an AI World: Futureproofing Your PPC Agency" which I started reading on the flight to Seattle, and honestly, I didn't could put it aside! Several of the highlights of his book were presented during his session. As one of Google's first employees, Fred has been around Industry Email List long enough to see how the world of PPC has evolved and has himself delivered a number of functional automation solutions to the wider PPC community. Fred kicked off his session by talking about the top reasons to automate PPC processes, specifically for: Save time (reduce costs to increase Industry Email List the bottom line) Improve Industry Email List quality and reduce churn Allow scaling (in order to earn more money) These reasons, of course, are not exclusive to the world of digital marketing, but are key considerations for automation in all industries. The key idea here is that just because we can automate something doesn't necessarily mean we should. In order to prioritize our automation work, we need to take advantage of a degree of impact framework. Here's one that Fred shared during his Industry Email List presentation: "PPC is getting easier and harder at the same time" - Frederick Vallaeys This sentiment has also been echoed by Brad Geddes and basically means that "managing accounts on the platform is getting Industry Email List easier", while "cross-platform advertising is making it harder as users become fragmented and walled gardens prevent data sharing from happening." audience / performance. Fundamentally, the role of the PP
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