Jun 22, 2022
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When it comes to 'retailers' tracking their data Consumer Insights Survey prepared by PwC, with the opinion of more than 22,000 consumers Tags data e-commerce Internet consumers read later favorites 0 ads UDIMA, Distance usa phone list of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. 37% of usa phone list buyers -41% in the world- seem to trust retailers when they collect data about their interactions and then use that information to make personalized offers. However, 34% -30% in the world- are against this situation. Trust is essential for retailers, who seek to harness the information they collect from consumers in order to offer them a better experience. However, consumers are divided on what they want them to do with their data. This is one of the main conclusions of the Consumer Insights Survey 2018 report, prepared by PwC based on the opinion of 22,481 consumers in 27 countries -1,000 in Spain-. First, because although 37% of Spanish buyers -41% in the world- say they trust retailers when they collect data about their interactions in the online environment and then use that information and make personalized offers; When usa phone list if they are satisfied with retailers identifying them when they are close to their businesses, the percentage of usa phone list Spanish consumers usa phone list agree with them decreases to 30% -34% in the world-. However, 41% -37% in the world- say they do not feel comfortable with this situation (see graph above). Brand trust matters Regarding what factors motivate the purchase, apart from the price, 38% of consumers in Spain -35% in the world- indicate trust in the brand as the main reason that makes them opt for one or another retailer. It is followed by selling things that they cannot find elsewhere -33%- and having what they want in stock -31%-, by 27% and 37%, respectively, globally. In fact, these three factors mentioned above unseat the good location of the business from the podium, which has usa phone list been one of the main reasons when choosing a usa phone list retailer. When it comes to finding inspiration before purchasing, the study reflects the weight of social networks and the online environment: 48% of consumers look at social networks, both traditional and visual, and 31% % on multi-brand websites. The possible risks of online shopping The report concludes that Spanish consumers are concerned about everything related to the security of their online purchases. To avoid scares, they take the following measures: 59% choose reliable payment methods when purchasing their products on the Internet; 49% browse only through reliable or legitimate pages and 40% use credit cards with protected purchase insurance.