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mim Parvin
Jun 20, 2022
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For example, if you want to get a good level of feedback on a certain product, you should choose a kol with which the audience feels encouraged to engage in a discussion and does not feel intimidated. Another b2c email list important aspect to take into account when choosing a kol is their sphere of influence, which could be local, national or international. In this case, the choice will also depend on the objectives to be covered. Here b2c email list are some steps that can help in the task of choosing the right opinion leader: id this consists of selecting the words related to the topic of interest, based on the most mentioned words in the conversations about that topic , making a list in the form of a ranking. It is also necessary to look at the number of “likes”, “tweets” and “retweets”, as well as the responses and mentions that those conversations receive. Another very relevant aspect is the number of followers and the geographical area. It is very common that during this activity maps are carried out in order to graphically b2c email list observeb2c email list the relationship between all the elements. Recruitment in the recruitment phase, negotiations b2c email list and contact procedures are carried out and the rules are established. Commitment at this stage, the commitment that the kol must have towards the company and compliance with the provisions are made clear. This includes product promotion, events and providing brand information. Evaluation carrying out an evaluation of the goals achieved, as well as the aspects to be improved, are necessary tasks in any public relations and marketing process. Maps are often used to measure the kol's influence on its audience. It has already been b2c email list made clear how to choose an opinion leader, but it is also important to know where to find one. This is a b2c email list relatively easy task, since one way to achieve it is to go to youtube, locate the keyword related to your product or service and proceed to search the different accounts for the search results. Another alternative is to use instagram and search among the hashtags for that opinion leader who specializes in the target market you are looking for.
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mim Parvin

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