Pinterest for business Tags pinterest social networks images read later favorites 1 CS Carmen Santo Personal Branding and Online Reputation Consulting. Social Media Manager of Journalist specialized in online marketing. Follow Author The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation One of the main objectives of companies in Social Media is to connect with their customers, discover their tastes and preferences, in order to know what to offer them and encourage them to convert. Pinterest is a good place to do this, here users are grouped based on common interests; It is conceived as a place for inspiration, to browse according to the theme that interests you, to find what you finally like.
It is a medium that encourages interaction and conversion. The platform itself classifies its content according to the main categories, such as fashion (feminine or masculine), travel, weddings, decoration, children... where it is very easy and visual to find Canadian Hospitals Email List content and share it in turn. It is a network with a lot of potential, which many companies are still taking a long time to discover, which is an advantage over the competition, which you should start taking advantage of: Insert the Pin button on your website. Make it easy for your users to know that you are already on Pinterest and, in turn, that they can recommend your content by pinning it to their boards. Be active on Pinterest. Share content from your target audience, follow other profiles, and enrich your boards with eye-catching pins from related industries.
Take care of the image of your pins; use quality images that stand out for their originality. Keep in mind that the main ingredient of this social network is its visual appeal. Pin often and tweet what you pin. It is a very effective practice to gain followers. On the one hand, you increase your presence in this social network, thereby increasing your visibility; and on the other, you attract your followers on Twitter with very visual content, encouraging them to become part of your community on the network of boards as well. Includes the price of the product on the pins. Both in the image and in its description. In this way you will also appear in one of their star classifications "Gifts", where users can filter based on the price range. A very interesting practice for those looking for ideas on what to give. Create optimized boards based on product categories, target audience, news, best sellers or "suggestions for..."