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Digital Age, People Have Stopped Trusting the Usual Ads and the Recommendations of Traditional Media to Bet on the Criteria of Their Favorite Influencers , an Essential Figure in the Consumer Society Whose Presence Has Spread Like Wildfire , with People Recording Themselves to Share Their Content at All Hours, Inspired by This Phenomenon. If You executive list Want to Know What an Influencer Is and How to Become One, This Post Is Written for You. It May Interest You: Master in Community Management: Company 4.0 and Social Networks Index of Contents What Is an Influencer ? an Influencer Is a Person with Enough Potential to Generate Engagement in an Audience That
Follows Their Accounts on Social Networks . Considered the Prescriber of the 21st Century, It Drives Conversation and Influences the Intention to Purchase Products and Services, Achieving a Powerful Emotional Bond with a Considerable Percentage of Its Audience. Influencers Are Part of People's Daily Lives, Ranging from Music or Television Stars to Profiles Less Known by the General Public, Who Manage to Create a Large Community of Followers Thanks to Their Communication Skills. for Years, Companies Have Begun to Treat These People with